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In 1971 Ara Baghdassarian the owner's son took over marketing and administration. As demand for KAROUN'S products continued to exceed output despite several increases in capacity, it was decided to undertake yet another expansion: to transform the firm into a corporation and erect a new plant. Thus KAROUN DAIRIES S.A.L was authorized on 23 march 1972.
KAROUN DAIRIES is a practitioner of product innovation that relies heavily on benefit segmentation. It enters markets by introducing a new product with a new benefit rather than launching a me-too product. All KAROUN products have different backgrounds. In 1996, for the first time in Lebanon, KAROUN introduced laban, labneh and drinking laban in NO FAT- NO SALT varieties. KAROUN DAIRIES makes a practice of producing each of its brands in several sizes and forms to satisfy varying needs in the market place. However it makes a continuous effort to improve the product quality over the product's life. KAROUN DAIRIES' objective has always been to make available to every individual fresh dairy products of premium quality by applying hygienic practices. ![]() QUALITY CONTROL The 77 years old yet modern Lebanese dairy was built up on the principles of very strict quality standards. Quality control is based on elaborated methods and directives. Amongst the most important quality controls are:
The products are then rushed to the dairy shelves of your local supermarket, live and naturally delicious for you to eat it and enjoy! |
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KAROUN DAIRIES S.A.L. participates in making Lebanese Standards of dairy products at the Lebanese Standards Institution - LIBNOR and is member of:
The Chamber of Commerce, Industry and Agriculture of Beirut & Mount Lebanon (CCIB)
The Association of Lebanese Industrialists (ALI)
The Industrialists, Traders and Craftsmen Association of the Industrial City of Baushrieh (ITCA)
The Chairman-CEO, Mr. ARA BAGHDASSARIAN, was:
Member of the Board of Directors of the Industrial Research Institute (IRI)
Treasurer and President of the Strategies, Planning and Scientific Research Commission of the Syndicate of the Lebanese Food Industries (SLFI)
Member of the Lebanese Higher Council of Agro-Industries
Member of the Lebanese-Syrian Commission of Food Production
Vice President of the Vocational and Technical School for Food Industries
He is the Founder and Managing Director of 4AB Consulting.
In 2007, KAROUN DAIRIES
INC. registered in New Brunswick began operations
supplying Near Eastern cheeses to retailers in Canada. Braided String Cheese,
Halloom, Akawi and Nabulsi are produced in the traditional Middle Eastern way
from first quality Canadian cow milk.
Karoun Dairies Copyright © 2007 4AB CONSULTING
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