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COMPANY BACKGROUND AND HISTORY

KAROUN PRODUCTS

Our  products

The KAROUN dairy "LAITERIE KAROUN" was established in Beirut,
in 1931, by Ohannes Baghdassarian who, appropriately, chose as the
company's name and trademark the Armenian word for springtime.

KAROUN became a pioneer in the Middle Eastern dairy industry.

Initially a small-scale manual operation, the dairy steadily improved
its production methods by applying up to date science & technology.

Beneficial Action of live Active Cultures

   

After world war two KAROUN invented a new process to produce
hygienically and industrially the very popular product in the Middle
East: drinking yogurt. This production method is still in use till now.
This made KAROUN the preeminent brand for drinking yogurt.
 

We would like to hear from YOU! CONTACT

   

In 1952, KAROUN DAIRY introduced pasteurization and began to home
deliver fresh pasteurized milk in glass bottles in addition to distributing
its other products - yogurt, laban, labneh, drinking yogurt, whip cream,
cheese and butter, to hotels and restaurants in Beirut, and some retail
stores in its neighborhood. KAROUN owned also its own retail store in
the central district of Beirut specialized in its own products and some
other related products.

In 1963 the distribution system was entirely reorganized to cover the totality of Lebanon: its fleet of delivery vans distributed KAROUN products exclusively to retailers, hotels and restaurants.

KAROUN Dairy was the first to introduce in Lebanon the one-way plastic containers in 1968 replacing the returnable glass bottles of fresh milk and drinking laban.

It was also a pioneer in introducing the round plastic cups replacing the jars of clay of yogurt.

The same year KAROUN DAIRY began to market for the first time in Lebanon yogurt with real fruits under the brand "YOFRUIT".

KAROUN DAIRIES PASTEURIZATION PLANT

           

In 1971, Ara Baghdassarian the owner's son took over marketing and administration.

As demand for KAROUN'S products continued to exceed output despite several increases in capacity, it was decided to undertake yet another expansion: to transform the firm into a corporation and erect a new plant. Thus Ara Baghdassarian, Alice and Khatchik Khatchadourian founded KAROUN DAIRIES S.A.L. (authorized on March 23, 1972).

KAROUN BATCH PASTEURIZERS

  A modern plant having a capacity of 2000 l/hour expandable to 4000l/hour of milk was built in the Beirut suburbs of Bauchrieh, Mount Lebanon near KAROUN'S consumer base and on main crossroads for easy service of different regions. It is fully equipped to produce efficiently fresh dairy products and to be CIP cleaned. It has its own laboratory and maintenance facilities.

In December 1973, the new plant took over from the old facility.

KAROUN DAIRIES is a practitioner of product innovation that relies heavily on benefit segmentation. It enters markets by introducing a new product with a new benefit rather than launching a me-too product. All KAROUN products have different backgrounds.

In 1996, for the first time in Lebanon, KAROUN introduced laban, labneh and drinking laban in NO FAT- NO SALT varieties.

In 2007, KAROUN DAIRIES INC. registered in New Brunswick began operations supplying Near Eastern cheeses to retailers in Canada. Braided String Cheese, Akawi, Nabulsi and other specialty cheeses are produced in the traditional artisan Middle Eastern way from first quality Canadian cow milk.

KAROUN DAIRIES' objective has always been to make available to every individual fresh dairy products of premium quality by applying hygienic practices.

FILLING & PACKING

QUALITY CONTROL

The 77 years old yet modern Lebanese dairy was built up on the principles of very strict quality standards. Quality control is based on elaborated methods and directives.

Amongst the most important quality controls are:

  • Raw Material Control: This control guarantees observance of the quality required for the cow milk, culture, and all other ingredients to produce constantly uniform and highly nutritious products.
  • Process Control: This control assures that pasteurization, homogenization, filling and incubation are carried out in strict application of our severe standards to have products free of any contamination with that delicious taste, aroma and creaminess that characterize our Fresh Milk, Yogurt, Laban, Labneh and Drinking Laban.
  • Product Control: The final quality control assures that the standards of microbiological purity; chemical characteristics and packaging standards are fulfilled.

The products are then rushed to the dairy shelves of your local supermarket, live and naturally delicious for you to eat it and enjoy!

 

KAROUN DAIRIES PLANT

KAROUN DAIRIES S.A.L. participated in setting the Lebanese Standards of dairy products
at the Lebanese Standards Institution - LIBNOR.

KAROUN DAIRIES' PRESIDENT

The Chairman-CEO, Mr. ARA BAGHDASSARIAN, was:

  • Member of the Board of Directors of the Industrial
    Research Institute (IRI)

  • Treasurer and President of the Strategies, Planning
    and Scientific Research Commission of the Syndicate
    of the Lebanese Food Industries (SLFI)

  • Member of the Lebanese Higher Council of Agro-Industries

  • Member of the Lebanese-Syrian Commission of Food Production

  • Vice President of the Vocational and Technical School for Food Industries

 
   

Karoun Dairies - Beirut, Lebanon - New Brunswick, Canada          4AB CONSULTING

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