In 1971, Ara Baghdassarian the owner's son took over marketing and administration.

As demand for KAROUN'S products continued to exceed output despite several increases in capacity, it was decided to undertake yet another expansion: to transform the firm into a corporation and erect a new plant. Thus Ara Baghdassarian, Alice and Khatchik Khatchadourian founded KAROUN DAIRIES S.A.L. (authorized on March 23, 1972).

		A modern plant having a capacity of 2000 l/hour expandable to 4000l/hour of milk was built in the Beirut suburbs of Bauchrieh, Mount Lebanon near KAROUN'S consumer base and on main crossroads for easy service of different regions. It is fully equipped to produce efficiently fresh dairy products and to be CIP cleaned. It has its own laboratory and maintenance facilities. In December 1973, the new plant took over from the old facility.

KAROUN DAIRIES is a practitioner of product innovation that relies heavily on benefit segmentation. It enters markets by introducing a new product with a new benefit rather than launching a me-too product. All KAROUN products have different backgrounds.

In 1996, for the first time in Lebanon, KAROUN introduced laban, labneh and drinking laban in NO FAT- NO SALT varieties.

In 2007, KAROUN DAIRIES INC. registered in New Brunswick began operations supplying Near Eastern cheeses to retailers in Canada. Braided String Cheese, Akawi, Nabulsi and other specialty cheeses are produced in the traditional artisan Middle Eastern way from first quality Canadian cow milk.

KAROUN DAIRIES' objective has always been to make available to every individual fresh dairy products of premium quality by applying hygienic practices.

QUALITY CONTROL

The 77 years old yet modern Lebanese dairy was built up on the principles of very strict quality standards. Quality control is based on elaborated methods and directives.