HOME

    
                                             

   
®                                                    

COMPANY BACKGROUND AND HISTORY

Our  products

The KAROUN dairy was established in Beirut in 1931 by Ohannes Baghdassarian.

Appropriately he chose as the company's name and trademark the Armenian word for springtime.

KAROUN became a pioneer in the Middle Eastern dairy industry.

Initially a small-scale manual operation, the dairy steadily improved its production methods by applying up to date science & technology.

Beneficial Action of Live Active Cultures

   

After world war two KAROUN invented a new process to produce drinking yogurt.
It allowed producing this very popular product in the Middle East, hygienically and industrially. This production method is still in use after more than 60 years.
This made KAROUN'S Drinking yogurt the preeminent brand for drinking laban in Lebanon. 

We would like to hear from YOU! CONTACT

    

In 1952, KAROUN DAIRY introduced pasteurization and began to home deliver fresh pasteurized milk in glass bottles in addition to distributing its other products-yogurt, laban, labneh, drinking yogurt, whip cream, cheese and butter, to hotels and restaurants in Beirut, and some retail stores in its neighborhood. KAROUN owned also its own retail store in the central district of Beirut specialized in its own products and some other related products.

In 1963 the distribution system was entirely reorganized to cover the totality of Lebanon: its fleet

of delivery vans distributed KAROUN products exclusively to retailers, hotels and restaurants.

KAROUN Dairy was the first to introduce in Lebanon the one-way plastic containers in 1968 replacing the returnable glass bottles of fresh milk and drinking laban.

It was also a pioneer in introducing the round plastic cups replacing the jars of clay of yogurt.

The same year KAROUN DAIRY began to market for the first time in Lebanon yogurt with real fruits under the brand "YOFRUIT".

           

In 1971 Ara Baghdassarian the owner's son took over marketing and administration.

As demand for KAROUN'S products continued to exceed output despite several increases in capacity, it was decided to undertake yet another expansion: to transform the firm into a corporation and erect a new plant. Thus KAROUN DAIRIES S.A.L was authorized on 23 march 1972.

  A modern plant having a capacity of 2000 l/hour expandable to 4000l/hour of milk was built in the Beirut suburbs of Bauchrieh, Mount Lebanon near KAROUN'S consumer base and on main crossroads for easy service of different regions. It is fully equipped to produce efficiently fresh dairy products and to be CIP cleaned. It has its own laboratory and maintenance facilities.

In December 1973, the new plant took over from the old facility.

KAROUN DAIRIES is a practitioner of product innovation that relies heavily on benefit segmentation. It enters markets by introducing a new product with a new benefit rather than launching a me-too product. All KAROUN products have different backgrounds.

In 1996, for the first time in Lebanon, KAROUN introduced laban, labneh and drinking laban in NO FAT- NO SALT varieties.

KAROUN DAIRIES makes a practice of producing each of its brands in several sizes and forms to satisfy varying needs in the market place. However it makes a continuous effort to improve the product quality over the product's life.

KAROUN DAIRIES' objective has always been to make available to every individual fresh dairy products of premium quality by applying hygienic practices.

QUALITY CONTROL

The 77 years old yet modern Lebanese dairy was built up on the principles of very strict quality standards. Quality control is based on elaborated methods and directives.

Amongst the most important quality controls are:

  • Raw Material Control: This control guarantees observance of the quality required for the cow milk, culture, and all other ingredients to produce constantly uniform and highly nutritious products.
  • Process Control: This control assures that pasteurization, homogenization, filling and incubation are carried out in strict application of our severe standards to have products free of any contamination with that delicious taste, aroma and creaminess that characterize our Fresh Milk, Yogurt, Laban, Labneh and Drinking Laban.
  • Product Control: The final quality control assures that the standards of microbiological purity; chemical characteristics and packaging standards are fulfilled.

The products are then rushed to the dairy shelves of your local supermarket, live and naturally delicious for you to eat it and enjoy!
 
   

 

KAROUN DAIRIES S.A.L. participates in making Lebanese Standards of dairy products at the Lebanese Standards Institution - LIBNOR and is member of:

The Chairman-CEO, Mr. ARA BAGHDASSARIAN, was:


                In 2007, KAROUN DAIRIES INC. registered in New Brunswick began operations supplying Near Eastern cheeses to retailers in Canada. Braided String Cheese, Halloom, Akawi and Nabulsi are produced in the traditional Middle Eastern way from first quality Canadian cow milk.

Karoun Dairies     Copyright © 2007          4AB CONSULTING

TOP